HOKA
Experiential
Art Direction & Design
Let’s build NYC, BOS, & LA out of light. In honor of the new HOKA Cielo release, we took landmarks of each city and reassembled them as glowing installations inside HOKA’s flagship stores.
Paired with a new techwear graphics package, in collaboration with a 3D artist, we created scuptural homages to each city inspired by paper lamps and the glow of a skyline at night.
