PiF
Lifestyle Book and Brochure

Art Direction
Graphic Design

How do you advertise a product who's key ingredient has legal restrictions in the kind of advertising that can be run? You create a lifestyle book and update the sales kit.

In a strategy to bypass advertising guardrails, I worked with a creative strategist to develop a lifestyle book and sales brochure for a CBD tea brand. This creative approach highlighted the lifestyle users have and crave while showcasing how the brand product adds a value and solution to their lifestyle.