Goodyear
NASCAR Social
Art Direction
Animation / Video Editing
Graphic Design
Illustration
I had the amazing opportunity in 2023 and 2024 to direct, design, and animate much of Goodyear’s social creative to help steer their digital presence towards engagement and impact. These pieces range from a hype video promoting the fastest NASCAR ever made to celebrating NASCAR’s first ever race in downtown Chicago.
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2024 “Congrats” Series
Only one can win. Each race weekend is accompanied by a post congratulating each winning driver and team throughout the season. For 2024 I was nominated to revamp the look and feel of this series going forward. These are some examples of the static and animated posts I concepted and designed in the 2024 season.
2023 Miami Race
Miami and vaporwave go hand in hand so we created these concepts promoting NASCAR’s arrival in Miami. I drew these digitally including custom ‘miami meets vaporwave’ inspired paint jobs for each car manufacturer.
