Girl Scouts Social Kit

At the start of 2022, the Girl Scouts wanted to create a campaign to celebrate the launch of their new cookie season. I concepted, designed, and animated a social media kit including a star animation piece, banner ads and carousels. The winning concept focuses on their mission of empowering young girls and fostering future leaders.

This campaign was able to bring in over 500,000 impressions and 5,000 total clicks in only 3 weeks.